MUNDUS CRAS means
“the world of tomorrow.”
Partnering with creative agencies
in their international expansion across
Amsterdam, Abu Dhabi and Dubai.
We design the structure behind
cross-border opportunity.​
WHAT WE OFFER
Our approach is built around structure, alignment and growth.
We design the operating foundation that makes international expansion possible.
1. Market Entry & Setup
Agency expansion begins with structure, clarity and aligned foundations.
Founders are guided through the core strategic choices that make international expansion feasible, from market entry strategy to operational readiness.
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We focus on the architecture to enter the Gulf with confidence, control and compliance.
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Includes: Market Entry Strategy ·
Operating Foundations · Entity Structuring & Licensing · Leadership Alignment
2. Strategic Integration
Creative and commercial operations are aligned to enable scalable and structured growth.
Financial and operational processes are refined so agencies can expand without losing visibility, discipline or control.
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This track strengthens the internal architecture required for international expansion.​
Includes: Operating Model Alignment · Financial Oversight · Governance Frameworks · Delivery and Workflow Discipline
3. Growth & Partnerships
Agencies are positioned for long-term expansion through access, alignment and strategic collaboration.
Partnerships are secured, opportunities structured and founders prepared for global growth with clarity and readiness.
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This track supports ambition with the strategic groundwork required for international potential.
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Includes: International Readiness Assessment · Partnership Structuring · Growth Strategy ·
Capital and Investor Readiness
THE PRECISION OF BOARDROOMS AND
THE PULSE OF THE
CREATIVE CULTURE
MUNDUS CRAS is a boutique consultancy operating between Amsterdam, Abu Dhabi and Dubai, advising creative agencies and founders expanding into the Gulf and wider EMEA region.
Our work centres on strategic clarity, disciplined execution and the structures required to turn ambition into a sustainable international presence.
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Jeff Sarfo, a strategy and M&A professional with more than a decade of experience at global advisory firms including PwC, Deloitte and EY, founded MUNDUS CRAS to bring corporate discipline to the creative economy. He began his career at Suitsupply during the brand’s global expansion, where he took part in shaping the company’s creative and commercial growth. That experience shaped his perspective, blending analytical precision with a deep understanding of culture and brand.
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Through MUNDUS CRAS, Jeff and his team design structure for sustainable expansion. Their work bridges operations and creativity, enabling growth with clarity, integrity and long-term value.
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Recognised as a subject matter expert at PwC Middle East and as an ambassador for JINC, one of the Netherlands’ leading youth organisations, Jeff serves as an industry thought leader, bridging strategy with creativity and contributing to education and social capital by making strategic thinking accessible for the next generation of students and professionals.
WHO ARE WE?
SELECTED WORKS
Our essays are shaped by the projects we deliver, the clients we advise and the collaborations we maintain.
Each piece shares insights from our own work, where strategy, governance and structure turn creative ambition into measurable growth.
WORK WITH US
Let’s have a quick call, DM or text about your next move.
You bring the ambition, we will bring the structure.
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